Memory refers to the processes that are used to acquire, store, retain and later retrieve information. There are three major processes involved in memory: encoding, storage and retrieval. With the use of hypnosis the retrieval is greatly simplified. By simple anchoring suggestions you will learn how to encode the information the first time you hear it and then store it in a way that makes it easier for you to retrieve it when you need it. I have worked with many clients who want to improve their memory for studies, at meetings, or even to remember names and faces. Yes it even helps with routines behaviors like losing our keys or our phones.

Short-term Memory
Short-term memory, also known as active memory, is the information we are currently aware of or thinking about. In Freudian psychology, this memory would be referred to as the. Paying attention to sensory memories generates the information in short-term memory. Most of the information stored in active memory will be kept for approximately 20 to 30 seconds. While many of our short-term memories are quickly forgotten, attending to this information allows it to continue on the next stage – long-term memory.

Long-term Memory
Long-term memory, refers to the continuing storage of information. In Freudian psychology, long-term memory would be called  the preconscious and unconscious. This information is largely outside of our awareness, but can be called into working memory to be used when needed. Some of this information is fairly easy to recall, while other memories are much more difficult to access.